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Walk a Mile In Your Visitor’s Shoes

When you put yourself in your visitor’s shoes, you end up finding out just how focused on your goals your site really is. Start by identifying a goal that matters to your site and where your traffic or...

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Interpreting Google’s Privacy Policy for Users and Marketers

Google announced yesterday afternoon that it would be updating it’s privacy policy and terms of service. The updates will go into effect March 1, 2012 and are meant to simplify and synchronize privacy...

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IBM Rolls Coremetrics into Enterprise Marketing Management Division

Just hopped over to Coremetrics to check on how we are doing this week and discovered that Coremetrics homepage was being redirected here. IBM is folding Coremetrics into it’s Enterpise Marketing...

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Google Introduces Improvements to Google Analytics Real-Time Reports

Adaptation is the key to survival in the world of business. Companies not adapting to change and updating their services will find themselves at the bottom of the heap or out of business altogether....

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